5FDP‘s Ivan Moody shines on re-release of Sixx:AM‘s ‘Maybe It’s Time’ wjich proceeds from the single going to The Global Recovery Initiatives Foundation (GRI) to support those in early recovery, with a matching contribution from Better Noise Music.
Sixx:AM has showcased its Artists For Recovery release “Maybe It’s Time” (featuring Ivan Moody, Corey Taylor, Joe Elliott, Brantley Gilbert, Slash, AWOLNATION and Tommy Vext).
The song is the cornerstone of an industry-wide initiative to draw attention to the opioid crisis and raise funds to serve the recovery community and save lives. Timed to launch National Recovery Month in September, this campaign leverages all manner of entertainment to send an important message of hope for recovery, starting on International Overdose Awareness Day ( 31 August 2020) and continuing through to International Recovery Day (30 Septmber 2020).
The idea for the song, featuring a who’s who line up of rock, country and alternative stars, was conceived by Nikki Sixx, co-founder of Mötley Crüe and Sixx: A.M., recovery spokesperson and advocate, and one of the leading public figures fighting to destigmatise substance use disorders and recovery. All artist royalties from the song are being donated to The Global Recovery Initiatives Foundation (GRI) to support those in early recovery, with a matching contribution from Better Noise Music.
Commenting on the project, Nikki Sixx said, “I am proud to bring together these artists to help raise funds for the Global Recovery Initiative Foundation. The opioid epidemic did not go away when the pandemic came along. Just the opposite…those in early recovery became even more at risk than before so it’s more important now than ever to raise awareness and support them. I really believe that united we can make a difference and save lives.”
Major entertainment industry companies including Live Nation, Ticketmaster, iHeart, Pandora, SiriusXM, Entercom and many others have come together on this project to raise awareness and save lives.
Allen Kovac, CEO of Better Noise Entertainment explains, “Label and studio heads know there is nothing sadder than when an artist or actor you’ve worked with passes away due to substance use disorders. This initiative is a wakeup call to the entertainment industry that we can’t lose more legends like Prince, Philip Seymour Hoffman, Tom Petty and Michael Jackson.”
The song is also featured on the soundtrack for the upcoming Better Noise Films release Sno Babies. The film, out on video on demand September 29, depicts the grim realities of teenage addiction and its effects on a middle-class suburban town. Sno Babies shows how easy it can be to both miss and hide the signs of addiction behind the facade of “good” neighbourhoods and pleasant busy communities. Better Noise Films’ share of profits is also being donated to GRI.
“So, Nikki rang me to see if I’d lend a vocal to “Maybe It’s Time”. After hearing the track for the first time in a while, I was reminded how good it is so I was in! It felt right, all around giving back to the much-needed Global Recovery Initiative,” explains Joe Elliott of Def Leppard.
The film aims to help start the difficult conversation within families about substance use disorders. “Alcoholism and drug addiction are family diseases. They’re the only diseases that everyone is mad at and hurt if you have it,” explains vocalist of Bad Wolves and sober coach, Tommy Vext. “People don’t get upset at you if you get cancer. It’s because with addiction, it affects everyone whose life touches the sufferer.” Vext’s #1 hit song “Sober” is also featured on the film’s soundtrack, which is available September 4.
“It’s a real issue… It’s affecting young people more and more every year, so it’s very, very important for all of us to pitch in and do our part, especially some of us who have lived through it…those of us who have survived… it’s the least I can do,” said Corey Taylor of Slipknot of his participation in the project.
Where to buy Maybe It’s Time
Maybe It’s Time is available to buy from all the usual online music retailers including Amazon Music, iTunes, Apple Music as well as available to steam on Spotify.
Watch the music video for Maybe It’s Time:
Sno Babies is the first feature from Better Noise Films, a new venture led by entertainment industry legend Allen Kovac (CEO) and Dan Lieblein (Cinecom, October Films, USA Films and USA Home Entertainment).
The story of Sno Babies was inspired by actual events, and in honor of the thousands of families who are struggling with substance use disorders, Better Noise Films is partnering with the Global Recovery Initiatives (GRI) to deploy 1,000 AmeriCorps recovery workers into local communities.
Produced by Allen Kovac and Mike Walsh (Philly Born Films) is a gripping tale about the grim realities of opioid addiction and its effects on middle-class suburbia. The soundtrack features music from Bad Wolves, Sixx: A.M, Cory Marks and From Ashes To New, amongst others.