In the interview, Ivan talks about the reasons behind launching into the health and wellness market as well as how his range of products developed.
He also talks about lessons learnt in the industry and some of the obstacles he has had to overcome to launch the product line – particuarly around educating people of the benefits of such products due to the stigma attached with CBD based products.
Listen to the interview with Ivan Moody below. The segment with Ivan starts at around 11minutes. Just a warning you might need headphones as the audio line when Ivan joins is not great.